Tecnology & Data Products
Compass ID: Tracking
Fan Sonar: AI-Powered Social Listening
Deadbolt: Data Clean Room
Compass ID is our proprietary tracking technology which enables Halfsapce Group clients to learn far more about their fanbases from the engagement as well as allowing targeted campaigns to grow revenue to these fans across ticketing, sponsorship, merchandise and digital rights. Data can be exported into all major platforms with all media planning & buying operated by the Halfspace Group digital team.
Deadbolt: Data Clean Room
Fan Sonar: AI-Powered Social Listening
Deadbolt: Data Clean Room
Based on AWS-technology, Deadbolt is our Data Clean Room. Deadbolt enables collaboration of data between partners for commercial value and additional revenue streams for clubs allowing access to 1st party data. Brands can answer and capitalise on key business intelligence questions relating to their own marketing objectives to aid growth their customer bases via partnership
Fan Sonar: AI-Powered Social Listening
Fan Sonar: AI-Powered Social Listening
Fan Sonar: AI-Powered Social Listening
Created in partnership with leading AI developers, Fan Sonar is our sports social listening tool which uses AI to generate impactful insights for our clients. Fan Sonar can be used for all measurement requirements as well as lead generation for sponsorship teams & agencies.
Services
Data & Technology
Data & Technology
Data & Technology
Across CRM, DMP, Data Clean Rooms and more, our team bring both the technology and analysis in the form of a managed service.
We work across all forms of audience data to help collect, analyse and strategize growth for your business.
Marketing Services
Data & Technology
Data & Technology
Our marketing services division use the data gathered to plan and deliver impactful campaigns.
Services include branding, creative + design, content production and media planning & buying across all forms of digital channels.
Consultancy
Data & Technology
Consultancy
Sometimes marketing itself is not enough. Some of the world's biggest sporting organisations have employed Halfspace Group to use data to solve critical business problems.
We consult across Sponsorship, Media Rights, Ticketing, Merchandise and more.