Board
Rory Maxwell
Steve Schindler
Rory Maxwell
Co-Founder & Chief Executive Officer
With over 20 years’ experience in the Sports industry, Rory has seen the full effect of change on the sector. He began his career at IMG Media working across Premier League rights before moving to a boutique events agency. He then spent many years at agency giant WPP as one of the founding partners of
Co-Founder & Chief Executive Officer
With over 20 years’ experience in the Sports industry, Rory has seen the full effect of change on the sector. He began his career at IMG Media working across Premier League rights before moving to a boutique events agency. He then spent many years at agency giant WPP as one of the founding partners of Mediacom Sport. He left in 2016 as Head of Sponsorship Strategy with a vision of a new form of agency service.
Sanjit Atwal
Steve Schindler
Rory Maxwell
Co-Founder & Chief Commercial & Strategy Officer
Sanjit started his career in film & television before moving into advertising at Time Warner (IPC Media). After several years working in both print & digital he moved into technology & ecommerce for 8 years before cofounding Squawka. He left at the start of 2017 after Fremantle Media became
Co-Founder & Chief Commercial & Strategy Officer
Sanjit started his career in film & television before moving into advertising at Time Warner (IPC Media). After several years working in both print & digital he moved into technology & ecommerce for 8 years before cofounding Squawka. He left at the start of 2017 after Fremantle Media became the majority shareholder and began testing different business models with sports rights holders with a view to starting a sports marketing agency
Sanjit is previously the winner of the prestigious Leaders in Sport 40 Under 40 awards as well as being named winner of the Asian Sport List award for his work in commercial and marketing.
Steve Schindler
Steve Schindler
Steve Schindler
Co-Founder & Chief Operating Officer
Steve has 35 years’ experience in business across multiple sectors including 15 years representing global athletes in golf and motorsport. He has been responsible for the acceleration of new business development between some of the world’s most reputed brands in sport. A serial marketeer, with experience in commerciality and sponsorship.