This privacy notice aims to give you information on how Halfspace Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or request more information. It also explains how we’ll store and handle that data and keep it safe. We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how we use your data.
This website is not intended for children, and we do not knowingly collect data relating to children.
You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
Halfspace Limited is the controller and responsible for your personal data (collectively referred to as “Halfspace”, “we”, “us” or “our” in this privacy notice).
Halfspace is a full-service growth marketing agency for the sports, entertainment and leisure industries fuelled by best-in-class audience data solutions that can be activated throughout the marketing funnel. Halfspace delivers a data driven end-to-end full service model to provide clients with long-term revenue driving growth solutions implemented by our specialist digital marketing teams. Through our work for our clients and customers we process personal data on their behalf. With respect to such personal data, Halfspace is a “data processor” (“Data Processor”) under the EU General Data Protection Regulation (“GDPR”) and a “service provider” under the California Consumer Privacy Act (“CCPA”). For more information about how we act as a processor on behalf of our clients and customers please see the Halfspace Processor Privacy Notice.
Full name of legal entity: Halfspace Ltd, a company registered in England and Wales with company number 11272188
Email address: email@example.com
Postal address: 1st Floor, 11 Gough Square, London, EC4A 3DE
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
This Privacy Notice is effective from 22 September 2021. It is reviewed frequently, and historic versions can be obtained by contacting us.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We use different methods to collect data from and about you including through:
We will collect, use, store and transfer store your personal data:
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
You may receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You have the right to opt out of receiving marketing communications from us at any time (see ‘Your data protection rights’ below).
Cookies are small text files that are stored on your computer or other devices when websites are loaded into a browser. They are commonly used to remember you and your preferences, to ensure a consistent browsing experience for visitors and to perform essential functions such as allowing users to remain logged in.
Cookies set by the website owner are called “first party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies are used to provide third-party features or functionality such as videos, social media links or website analytics.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
Explaining the legal bases we rely on
Data protection law sets out a number of different reasons for which a company may collect and process your personal data. Most commonly, we will use your personal data in the following circumstances:
Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interestTo register you as a new customer
(b) Contact Performance of a contract with you to manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey(a) Identity
(d) Marketing and Communications(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our services)To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(c) Technical(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)To make suggestions and recommendations to you about services that may be of interest to you(a) Identity
(f) Marketing and CommunicationsNecessary for our legitimate interests (to develop our products/services and grow our business)
We sometimes share your personal data with trusted third parties. These are companies that are processing the data collected on our behalf and therefore have to adhere to the same strict guidelines and rules in relation to your personal data. We work closely with them to ensure that your privacy is respected and protected at all times.
These third parties include:
At the time of writing, the only platform which may place cookies on your device is WordPress.
If you are a customer of ours we may share your Identity and Contact Data with:
Sometimes we will need to share your personal data with third-party data processors and parties outside the UK and European Economic Area (EEA). Where your data is processed outside the UK or EEA, we will ensure that appropriate data transfer mechanisms are in place to protect that transfer.
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
You have the right to:
If you wish to exercise any of the above rights, please contact us using our contact details below.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to the data protection authority of the United Kingdom using their website https://ico.org.uk/.
The customers and clients which Halfspace works with may use your data to tailor advertising. This process is also known as personalised or interest-based advertising.
You can opt out of this type of advertising by:
Further if you wish to opt-out of our partners processing your data you can contact them via these links:
We hope this Privacy Notice has been helpful in clarifying the way we handle your personal data and your rights to control it. However, we realise that it is a lot of information to digest.
If you have any questions, please contact us at privacy@Halfspace.co.uk
This Privacy Notice was last updated on 07 January 2023